International reclassifications effected in rural economy, through the process of globalization, have also influenced Greek rural space. In this environment, role of woman and female entrepreneurship have been diversified.
Rural women in modern Greek society play a multitude of social and economic roles in rural development and often represent a potential with a series of special abilities and skills which can be used for rural development.
Purpose of this field research is the study of the multifunctional role of rural women both in rural development and primary sector’s businesses. The survey was conducted in second semester of 2012, in Municipality of Pogoni, a remote area with increased importance in Prefecture of Ioannina – Region of Epirus, Greece – by personal interviews and questionnaire, containing closed and open-ended questions, with rural women aged 18-65 years, holding a small business in primary sector. Thus, results about entrepreneurship and female particularly are unique for this specific rural area.
Analyzing interviews’ results about women’s opinion concerning fields of agriculture, livestock, agritourism, etc., it is concluded that within modernization of primary sector, the role of rural women has greatly improved in production and organization of agricultural labor.
Female entrepreneurship networking (cooperatives, clustering), small businesses’ succession, and necessity and opportunity entrepreneurship in primary sector’s businesses are examined and also how these affect female entrepreneurship.
Women entrepreneurs’ opinions about their smes, E.U. measures, agriculture, quality of life in rural area, and their perspectives were catalogued.
Factors such as education and vocational training are important in enhancing the role of rural women.
Finally, main problems woman entrepreneur faces, mainly economic and managerial, were pointed out.